Drive your business forward with
strategic marketing solutions.
At Growth Lane Marketing, we understand that SMEs have unique challenges and goals. That is why we offer a suite of services designed to empower your business with targeted, impactful marketing strategies that drive growth and strengthen your brand.
Our approach balances creativity and data insights, delivering solutions that align seamlessly with your business objectives.
Choose the right service for you
Marketing strategy development
Our marketing strategies are built to fit your unique business goals and market landscape. From identifying your target audience to choosing the right marketing channels, we provide you with a clear roadmap to achieve measurable results.
Engage your audience with targeted, high-quality content
Growth Lane Marketing offers end-to-end content creation services—from ideation and strategy to writing, design, and publishing. We craft compelling blog posts, social media updates, email campaigns, and more, ensuring that every piece not only aligns with your brand voice but also drives meaningful engagement and fosters customer loyalty.
Let’s bring your story to life and turn visitors into loyal advocates.
Brand creation and positioning
Make your brand stand out. We work with you to build a brand identity that resonates with your audience and strengthens your market presence. Through thoughtful brand positioning, we help your business differentiate itself in even the most competitive spaces.
Brand workshops
Our collaborative brand workshops are designed to explore and define your brand’s values, voice, and personality. These workshops set a strong foundation for brand consistency, ensuring every aspect of your marketing reflects who you are and what you stand for.
And this can be so much fun!
SWOT analysis and competitor insights
Our in-depth SWOT and competitor analysis give you a clear understanding of your strengths, weaknesses, opportunities, and threats. These insights allow us to build strategies that leverage your advantages and address potential challenges head-on.
New product development (NPD’s)
Bringing a new product to market is a critical step in business growth.
We guide you through the development process, from market research and concept validation to launch strategy, ensuring your product makes a powerful impact from day one.
Marketing function setup for SMEs
If your business is new to marketing, we’ll help you establish a strong foundation. We guide SMEs through creating effective marketing functions, processes, and structures to drive consistent growth and align with your larger business goals.
Fractional Head of Marketing
Gain expert leadership without the salary expenses.
As your Fractional Head of Marketing, I’ll develop and execute tailored strategies that set your business up for future growth. You choose how many hours per week you need my services, ensuring flexibility to match your business needs. This cost-effective approach allows you to access high-level marketing expertise without the overhead of a full-time hire, driving both efficiency and results.
Why Choose Growth Lane Marketing?
With extensive B2B experience in the SME sector, Laura and the Growth Lane Marketing team bring a customer-centric approach and a keen understanding of the balance between creativity and data.
We don’t just deliver marketing – we create strategies that propel your business forward and empower you to achieve long-term success.
Let’s work together to unlock your business’s potential.
Questions before getting started?