Marketing packages built to drive your business forward.

Discover the one that fits your goals.

The Project Pulse

Customised Marketing Initiatives

Ideal for: Businesses needing support for specific marketing projects or campaigns.

Examples of Projects:

  • Product or service launches

  • Rebranding initiatives

  • Website redesigns

  • Market entry strategies

  • Event marketing campaigns

  • Targeted lead generation campaigns

  • Seasonal promotions or activations

What's Included:

  • Clearly defined project scope, timeline, and deliverables

  • Strategic planning and creative direction

  • Coordination with internal teams and/or external vendors

  • Copywriting and messaging development

  • Campaign setup and execution support

  • Post-project review and performance analysis

  • Handover with recommendations for next steps

Kickstart Package

Lay the groundwork for growth.

The Navigator Package

Executive marketing leadership

Implement data-driven marketing strategies Enhance online presence and lead generation Optimise marketing channels for better ROI

    • Align marketing strategies with overall business objectives

    • Lead market research and competitive analysis

    • Drive innovation through advanced marketing techniques

    • Dedicated Fractional CMO services

    • Advanced analytics and reporting dashboards

    • Integrated marketing campaigns across multiple channels

    • Team training and development sessions

    • Marketing function set up

    • Quarterly strategic planning meetings

    • Weekly check-in calls for guidance and support

    • Implement data-driven marketing strategies

    • Enhance online presence and lead generation

    • Optimise marketing channels for better ROI

    • Comprehensive marketing plan tailored to business goals

    • SEO and content marketing strategy development

    • Email marketing campaign setup and management

    • Social media advertising and management

    • Monthly performance reports and strategy sessions

    • Forthnightly check-in calls for guidance and support

    • Establish a clear brand identity and messaging

    • Develop a foundational marketing strategy

    • Set up essential digital marketing channels

    • Brand identity development (logo, colour palette, typography)

    • Basic website setup or audit

    • Social media profile creation

    • Marketing audit

    • Introductory content strategy session

    • Monthly check-in calls for guidance and support

The Build Package

Get traction and grow with purpose.

All packages are fully customisable to suit your unique business needs, goals, and budget.

Let’s design a solution that works for you.

At Growth Lane Marketing, we understand that SMEs have unique challenges and goals. That is why we offer a suite of services designed to empower your business with targeted, impactful marketing strategies that drive growth and strengthen your brand.

Our approach balances creativity and data insights, delivering solutions that align seamlessly with your business objectives.

Choose the right service for you

Marketing strategy

Our marketing strategies are built to fit your unique business goals and market landscape. From identifying your target audience to choosing the right marketing channels, we provide you with a clear roadmap to achieve measurable results.

Content, website and socials

Growth Lane Marketing offers end-to-end content creation services, from ideation and strategy to writing, design, and publishing. We craft compelling blog posts, social media updates, email campaigns, and more, ensuring that every piece not only aligns with your brand voice but also drives meaningful engagement and fosters customer loyalty.

Let’s bring your story to life and turn visitors into loyal advocates.

Brand creation

Make your brand stand out. We work with you to build a brand identity that resonates with your audience and strengthens your market presence. Through thoughtful brand positioning, we help your business differentiate itself in even the most competitive spaces.

Brand workshops

Our collaborative brand workshops are designed to explore and define your brand’s values, voice, and personality. These workshops set a strong foundation for brand consistency, ensuring every aspect of your marketing reflects who you are and what you stand for.

SWOT analysis

Our in-depth SWOT and competitor analysis give you a clear understanding of your strengths, weaknesses, opportunities, and threats. These insights allow us to build strategies that leverage your advantages and address potential challenges head-on.

New Product Development

Bringing a new product to market is a critical step in business growth.

We guide you through the development process, from market research and concept validation to launch strategy, ensuring your product makes a powerful impact from day one.

Marketing function setup

If your business is new to marketing, we’ll help you establish a strong foundation. We guide SMEs through creating effective marketing functions, processes, and structures to drive consistent growth and align with your larger business goals.

Fractional Marketing

Gain expert leadership without the salary expenses.

As your Fractional Head of Marketing, I’ll develop and execute tailored strategies that set your business up for future growth. You choose how many hours per week you need my services, ensuring flexibility to match your business needs. This cost-effective approach allows you to access high-level marketing expertise without the overhead of a full-time hire, driving both efficiency and results.

Why Choose Growth Lane Marketing?

With extensive B2B experience in the SME sector, Laura and the Growth Lane Marketing team bring a customer-centric approach and a keen understanding of the balance between creativity and data.

We don’t just deliver marketing – we create strategies that propel your business forward and empower you to achieve long-term success.

Let’s work together to unlock your business’s potential.

Questions before getting started?

Contact us