Your partner in building brands and strategies that deliver results

Helping SMEs achieve measurable results through strategic, creative and data driven marketing

From vision to action without the gaps

Laura Zahariou is the Founder and Lead Strategist at Growth Lane Marketing, a trusted fractional CMO, and the current Board Co-Chair of the International Association of Business Communicators (IABC) Victoria.

With over 20 years of experience across diverse industries, including:

  • Construction

  • Facilities Management

  • Technology and Data services

  • Professional Services

  • Not-For-Profit

  • Commercial Equipment

  • Automotive

Laura brings a deeply transferable skill set and strategic insight that adapts seamlessly to any business landscape.

She’s known for building brands, growing teams, and transforming marketing functions. At HVG, she led national go-to-market strategies that achieved 38% YoY sales growth, delivered a brand transformation across all channels, and launched the sustainability-led EnviroSmart® program in partnership with Carbon Positive Australia.

But her approach is more than just tactical it’s deeply personal. Laura leads with empathy, clarity, and action. She’s the strategist who can see around corners and the collaborator who lifts the people around her.

Her reputation is built on trust, quality, and results, and she brings that commitment to every engagement.

Whether she’s guiding solo marketers, designing strategies, advising CEOs, or helping a business scale their marketing function from scratch, Laura is both the strategist and the builder — the one who sets the vision and drives it forward.

She’s the kind of marketer CEOs trust, juniors learn from, and teams rally around.

OUR VALUES

Relentless improvement

Creative courage

Built on trust. Backed by action.

Together, we thrive

Lead with humility

At Growth Lane Marketing we set ambitious goals and work hard to exceed them, always looking for smarter, better, more impactful ways to help you succeed. We don’t just aim for results, we aim for results that matter.

We don’t settle for 'same old.' We bring fresh ideas, creative strategy, and bold thinking to every project. Because standing out in today’s market means doing things differently and doing them well.

We do what we say we’ll do. Trust, integrity, and accountability are at the heart of every relationship. It’s not just how we work, it’s who we are, in every client interaction and every decision we make.

We believe in the power of collaboration, whether with clients or partners, the success is shared. Because the best results don’t come from working in silos, but from building trust and momentum together.

We let the work speak for itself. Our focus is on impact, not ego. We measure success by the value we create, not the spotlight we’re in. When our clients win, we’ve done our job.

Marketing tailored for
SME Growth.

At Growth Lane Marketing, we are dedicated to empowering small and medium-sized businesses with tailored, data driven marketing solutions that drive real results.

We believe in delivering clear, actionable strategies that help businesses clarify their vision, stay ahead of competitors, and achieve measurable growth.

With expertise in brand workshops, SWOT analysis, competitor insights, and strategic planning, we partner closely with you to meet your goals - efficiently and effectively.

Learn more

We can help you grow.

ROI - driven marketing
for SMEs

Our focus is on delivering measurable outcomes that directly support your business goals.

Tailored strategies for growth

Customised marketing strategies designed specifically to help your business stand out and grow.

We partner with
YOU

We work side-by-side with you to understand your vision and challenges, offering strategies that are efficient, effective, and aligned with your success.