Senior marketing consultant, smartest investment
When small businesses think about hiring marketing support, they often start with the idea of bringing on a junior resource. It feels cost effective, manageable, and seems like the logical next step.
But here’s the catch: marketing isn’t just about execution. It’s about direction, clarity, and making sure the time and money you invest is working as hard as you are. That’s where bringing in a senior marketing consultant on a fractional basis can be a game changer.
What you’d get from a junior, you’ll get (and then some) from a senior, fractionally
Hiring an in-house junior marketer will typically cost $70K to $80K+ annually (before you even count super, tools, or training). And you’ll likely still need to guide them, brief them, and make strategic decisions on their behalf.
Now imagine putting that same investment, fractionally, into a senior consultant who brings 20+ years of experience, knows what works (and what doesn’t), and can build your marketing function from the ground up.
You’ll get strategy and execution.
You’ll avoid trial and error campaigns that burn time and budget.
You’ll get campaigns aligned with business goals, not just “good ideas.”
And you’ll finally have someone who can speak marketing and business.
Save Time. Save Money. Get There Faster.
A seasoned marketing consultant doesn’t just do the work they bring clarity, structure, and momentum. You’ll stop spinning your wheels and start seeing results that actually move your business forward.
Whether you need a short-term strategy, a campaign that performs, or someone to get your marketing out of the “too hard” basket, a senior consultant could be the smartest hire you haven’t made yet.